
Personal style often comes from meaningful choices, including accessories that complement an outfit while reflecting the wearer’s character. With this in mind, URBAN ICON and ROUNN have collaborated to introduce KYRA, a full-grain leather bag designed for modern individuals who value effortless and refined style.
The collaboration combines URBAN ICON’s lifestyle fashion approach with ROUNN’s focus on design, quality materials, and functionality. The result is KYRA, a versatile bag that brings modern elegance to everyday style.
Modern Elegance for Everyday Style
KYRA features a simple yet distinctive silhouette, with clean lines and functional details designed to suit everyday activities. Made from Italian Full Grain Leather with a Mill finish, the bag offers a sophisticated and timeless look. Gold-tone hardware adds a subtle touch of elegance to the design.

Designed with everyday mobility in mind, KYRA features two compartments, including a pocket compartment and a zip compartment, providing organised space for essential items.
The bag also comes with an attachable and adjustable stud strap, allowing it to be worn as either a handbag or a crossbody bag.
KYRA is available in five colours: Hazell Mill, Taupe Mill, Cotton Mill, Cremisi Mill, and Black Asphalt Mill. The versatile palette allows the bag to complement a range of personal styles, from understated looks to more distinctive outfits.

“KYRA represents how an everyday bag can balance functionality and aesthetics. Its clean silhouette has a strong character that makes it a natural part of personal style,” said Shamsuri Jamaluddin, Deputy General Manager Lifestyle, Time International.
Exclusively Available at URBAN ICON
The exclusive launch of the ROUNN collection at URBAN ICON, Pondok Indah Mall 1, brought guests together in a warm and stylish setting. Inspired by modern femininity and elegance, the event invited guests to explore the latest collection while enjoying canapés and coffee.
The launch also featured interactive activities, including a photobooth, live notebook painting, and a customised pouch-making station by ROUNN.

As part of the collaboration between URBAN ICON and ROUNN, KYRA is available exclusively at URBAN ICON. The collection offers fashion enthusiasts an opportunity to discover ROUNN’s latest silhouette through a shopping experience that brings together fashion, lifestyle, and discovery.
The collaboration reflects URBAN ICON’s continued commitment to offering relevant fashion accessories that combine style and functionality, while supporting consumers in expressing their personal style.
For more information, please visit their website or follow them on Instagram.
