Surabaya, Indonesia – MORA Group is excited to announce its grand debut into the hospitality scene, marked by a vibrant launch event held on July 31, 2024, at the MORAZEN Hotel in Surabaya. The event, which brought together 200 distinguished guests from various industries, celebrated cultural synergy and innovative hospitality.
Led by CEO and Founder Andhy Irawan, the evening was more than just a corporate launch; it was a glimpse into the future of travel in Indonesia. With partnerships with Japan’s Select Hotels Group and the Qin Group of Banjarbaru, known for their unique Muslim-friendly accommodations, MORA Group is set to redefine what it means to stay in Indonesia.
“We are thrilled to introduce MORA Group, a brand that reflects our commitment to providing meaningful, optimistic, responsible, and adaptive service,” said Andhy Irawan. “Our partnerships with Select Hotels Group and Qin Group allow us to bring a diverse range of experiences to our guests, blending the warmth of Indonesian hospitality with the meticulous service standards of Japan.”
Guests at the event were treated to a preview of the upcoming KANRAKU hotel units, designed to offer a slice of Japanese elegance right here in Indonesia. As Nakamura, CEO of Select Hotel Japan, shared, “Indonesia is a vibrant market, and we are eager to bring our brand of Japanese hospitality to travellers here, offering an experience that feels both familiar and refreshingly new.”
The partnership with Qin Group is particularly exciting for those seeking a travel experience that respects and celebrates cultural diversity. Haji Norhin, CEO of Qin Group, noted, “Our collaboration with MORA Group is a step towards creating welcoming environments for Muslim travellers in Indonesia and beyond, with plans to expand to Morocco and Medina.”
The essence of MORA Group lies in its four core values: Meaningful, Optimistic, Responsible, and Adaptive. These principles are not just words but a promise to every guest, partner, and team member. MORA Group is committed to delivering experiences that are thoughtful, uplifting, environmentally conscious, and responsive to the evolving needs of travellers.
Since January 2024, MORA Group has been quietly but steadily building its presence, with luxury hotels like MORAZEN in Surabaya and Yogyakarta, chic mid-scale options under the HEMORA brand, and affordable LAMORA hotels. Now, with the official launch, the brand is poised to extend its reach to cities like Bandung, Jakarta, and Banyuwangi.
Looking ahead, MORA Group is embracing technology with its proprietary digital operational management system, ensuring that every aspect of the guest experience is seamless and personalized.
“MORA Group is here to transform the hospitality landscape in Indonesia,” concluded Andhy Irawan. “We invite travellers from around the world to experience the beauty, culture, and diversity of Indonesia through the lens of our thoughtfully curated hotels.”
For more information or to experience MORA Group’s offerings firsthand: www.moragroup.id
