Indonesian natural body care brand Serenitree has officially launched its latest collection, the Lavender & Centella Series, during an inspiring event titled Beauty in Balance at The Bimasena, South Jakarta.
The launch featured a presentation by Serenitree Founder & CEO, Sandra Djajadisastra, who shared the story behind the new range. Guests enjoyed an interactive Create Your Calm workshop, where they blended their own body lotion using natural ingredients, followed by a calming sound healing session led by certified practitioner Anggia Hapsari.
The new Lavender & Centella Series includes seven body care products—body wash, body lotion, body butter, body scrub, body oil, hand cream, and hand wash—made with high-quality natural ingredients such as Centella Asiatica, Oat Oil, Avocado Oil, Shea Butter, Olive Oil, and calming essential oils like lavender and geranium. Designed to moisturise, soothe, and relax, the range also offers an aromatherapy experience to support mental wellbeing.
Serenitree’s eco-conscious values are reflected in the collection’s fully recyclable packaging and a partnership with Kertabumi Recycling Center, a social enterprise promoting environmental action through creative solutions. This collaboration highlights Serenitree’s commitment to reducing plastic waste and supporting a circular economy.
“With the Lavender & Centella Series and our collaboration with the Kertabumi Recycling Center, we’re not just offering skincare — we’re offering a movement toward conscious living,” said Sandra Djajadisastra, Founder & CEO of Serenitree. “We want to empower Indonesian families to care for their skin with intention, while also making choices that protect our planet. These products are designed to nourish not only the body but also the mindset — showing that beauty, self-love, and sustainability can go hand in hand.”
In line with this vision, Serenitree also introduced SereniFriends, a community initiative to inspire a more natural lifestyle and environmental action through workshops, recycling programmes, and shared experiences.
For more information, visit www.serenitree.id or follow @serenitree.indonesia on Instagram.
