Artotel Group, an Indonesian hotel operator, is launching the “Like a Local” campaign in 2025 as part of the Artotel Wanderlust loyalty programme. The campaign offers guests a more authentic and immersive stay by showcasing the local culture and traditions of each destination within the hotel network.
As part of Artotel Wanderlust, the “Like a Local” campaign offers guests a personalised way to explore local culture. It encourages them to discover traditions and enjoy facilities and activities that showcase the unique character of each city where ARTOTEL, DAFAM, MAXONE, and ROOMS INC hotels operate.
By joining the “Like A Local” campaign, members of the Artotel Wanderlust programme can enjoy a range of exclusive benefits, including:
- Local Cultural Experiences: Exclusive access to art events, exhibitions, cultural tours and workshops hosted at each hotel destination.
- Traditional Cuisine: Discounts and special offers at the hotel restaurant, which serves regional specialties with a local touch.
- Room Design with Local Ambience: Each hotel features interior design that reflects local culture, providing a more immersive stay experience.
- Community Activities and Special Events: Access to community events, local festivals, and opportunities to meet local artisans, artists, and leaders.
- Loyalty Points: Members can collect points that can be redeemed for a variety of exclusive rewards, including stay experiences or vouchers for exciting local activities.
Yulia Maria, Director of Marketing Communications Artotel Group explained, “Through the ‘Like a Local’ campaign, we want to give guests more than just a place to stay. We want them to experience the city through the eyes of a local—by enjoying the culture, cuisine, art, and traditions that are unique to each destination in the Artotel Group hotel chain.”
“The ‘Like a Local’ campaign also opens up opportunities for guests to better connect with the local community, delve deeper into daily life, and contribute to the preservation and development of local culture in each city,” added Yulia Maria.
Artotel Wanderlust is a loyalty programme from Artotel Group, launched in 2022. Members can enjoy various benefits simply by joining. To register for free, guests can download the Artotel Wanderlust app from the Google Play Store (Android) or the App Store (iOS). Members automatically receive a 10% discount on stays, a 5-15% discount on food and beverages, and a 50% discount on stays during their birthday. Active members can also progress through tiers—Silver, Gold, and Black—each offering additional benefits.
