To mark Indonesia’s 81st Independence Day and JHL Collection’s sixth anniversary under the theme The 6reat Journey, JHL Collection has announced the return of its annual flagship campaign, FREEDEEM 81.
The campaign celebrates six years of growth and innovation for the hospitality group, following previous milestones including Moving FOURward and 5TEPS to the Future. Inspired by the Tri Hita Karana philosophy, JHL Collection continues to embrace harmony between sustainability, people and community, and wellbeing.
More than a promotional offer, FREEDEEM 81 reflects the brand’s commitment to meaningful hospitality experiences, added value and a connected lifestyle ecosystem across the wider JHL Group.
Exclusive Collaboration with Tities Sapoetra
As part of this year’s celebration, JHL Collection has partnered with Indonesian fashion designer Tities Sapoetra to create an exclusive limited-edition gift for guests booking the FREEDEEM 81 package.
The collaboration introduces The Freedom Labyrinth Travel Pouch, a stylish and practical travel organiser available in three sizes to suit different travel needs. Guests booking the package will receive the collectible travel pouch as a complimentary gift.
Ancha Apriansyah, Corporate Senior Marketing Communication Manager at JHL Collection, said that the campaign reflects the idea that independence represents the freedom to explore and grow. The partnership with Tities Sapoetra was created to offer guests something more meaningful than a traditional room package, while providing a travel companion that reflects the quality and attention to detail associated with the JHL Collection experience.
FREEDEEM 81 Benefits
The campaign is available across six JHL Collection properties, from city destinations to resort escapes, while also strengthening collaboration across the JHL Group lifestyle portfolio.
Guests booking with the promotional code FREEDEEM81 will receive:
- Daily breakfast for two guests.
- 20% savings on room rates.
- 20% savings on food and beverages during the stay (excluding alcoholic beverages).
- A 20% discount voucher for spa treatments at the participating hotel.
- One exclusive FREEDEEM merchandise item: The Freedom Labyrinth Travel Pouch by Tities Sapoetra.
- A 20% discount voucher redeemable at selected JHL Group lifestyle brands, including Roemah Koffie, Dewa United Merchandise, Boemi, Carstensz Mall, Canelle, Le Mere, Amerta Spa and Lissey Laundry.
Participating Hotels
- Solitaire Gading Serpong
- Episode Gading Serpong
- Herloom BSD
- JSI Resort Megamendung
- Episode Kuta Bali
- Noema Resort Pererenan
Campaign Period
Booking Period: 7 July 2026 – 17 September 2026
Staying Period: 17 July 2026 – 17 October 2026
For reservations and further information about FREEDEEM 81, guests may visit the JHL Collection website or contact the reservation team at their preferred participating hotel.
