Following the success of the first Disaronno Week in Indonesia last year, the iconic Italian liqueur returns with an expanded celebration. The campaign has evolved into Disaronno Sour Cocktail Week 2026, an international event celebrating the brand’s signature cocktail, the Disaronno Sour.
First launched in Indonesia in 2025, Disaronno Week quickly became one of the brand’s most successful regional campaigns. Nearly 100 bars and restaurants across five Indonesian cities took part, earning international recognition and paving the way for its expansion across Asia. This year, the campaign has grown to include 136 participating venues in Indonesia, reflecting strong support from the hospitality industry and establishing Disaronno Sour Cocktail Week as an annual celebration of cocktail culture.
From 3–9 August 2026, the event will be held simultaneously across Indonesia, Singapore, the Philippines, Hong Kong, China, and Japan. Indonesia remains the market that introduced the regional campaign, highlighting its growing influence within Asia’s hospitality and cocktail industry.
Throughout the week, participating bars and restaurants will serve the Disaronno Sour as the featured cocktail, offering guests creative serves, unique experiences, and bartender-led activations.
In Indonesia, the campaign will once again take place across five major cities, bringing together leading bars, restaurants, bartenders, and cocktail enthusiasts to celebrate craftsmanship, creativity, and modern cocktail culture.
This year’s programme also welcomes Nathanel Salerno, APAC Brand Ambassador for Disaronno Group, who will visit Indonesia for a series of guest shifts and industry events. Based in Sydney, Salerno has built an international career in Michelin-starred restaurants and renowned cocktail bars across Milan, London, Melbourne, and Sydney before joining Disaronno Group as APAC Brand Ambassador in 2023.
Her guest shift schedule includes:
- 5 August – Unfinished Prjct, Jakarta
- 6 August – Bleu8, Hotel Mulia, Jakarta
- 7 August – Prancing Sorrel, Malang
- 8 August – Pony, Bali
“Disaronno Sour Cocktail Week is more than a cocktail promotion—it’s a celebration of creativity, hospitality, and the talented bartending community that continues to elevate cocktail culture across Asia. We’re incredibly proud that Indonesia initiated this movement, and to see it now embraced by neighbouring markets is a testament to the passion of everyone involved,” said Matheus, Business Manager for Disaronno Group – PT Pelita Makmur Perkasa.
The campaign also reflects Disaronno’s commitment to engaging a new generation of consumers by strengthening its position as a stylish, versatile, and contemporary choice in bars across Indonesia. Through collaborations with leading venues and respected bartenders, the brand aims to encourage more people to rediscover the classic appeal of the Disaronno Sour.
As the birthplace of this regional campaign, Indonesia continues to play a leading role in shaping the future of Disaronno across Asia, one perfectly crafted Disaronno Sour at a time.
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