Hennessy, the world-renowned cognac house, has opened its first boutique in Indonesia—and the first in Southeast Asia outside of duty-free and travel retail. Located in the Red & White store at Senayan City Mall, Jakarta, the boutique offers a curated and exclusive experience for discerning spirit enthusiasts.
The Hennessy Boutique offers more than just a retail experience—it’s a journey into the brand’s craftsmanship, heritage, and elegance. Located in one of Jakarta’s top lifestyle destinations, it provides a premium and immersive setting for cognac enthusiasts. The boutique will also host regular events, including Hennessy Academy sessions for guided tastings, Mixology Atelier workshops to support bartenders, and Hennessy Vibrations programmes celebrating the brand’s connection to music. Guests can enjoy a multi-sensory experience through visual displays, curated playlists, scent jars, canapé pairings, and, of course, the full range of Hennessy cognacs—from V.S.O.P and X.O to rare expressions like Paradis and Richard Hennessy.
“This opening is a testament to our deep and lasting commitment to the Indonesian market,” said Sebastien Vilmot, Managing Director of Southeast Asia Emerging Markets. “We are proud to bring a boutique that not only displays our finest cognacs but also tells the story of our heritage, our craftsmanship, and our passion.“
The new Hennessy Boutique in Jakarta welcomes everyone—from seasoned connoisseurs to first-time visitors. Inside, guests can explore a world where luxury and heritage meet, with each bottle reflecting centuries of craftsmanship.
The Hennessy Boutique will officially open on 8 May 2025, with appearances by Matthew Heng, Chief Representative of Moët Hennessy Asia Pacific in Indonesia, and Kaiser Loh, Marketing Director for Moët Hennessy Southeast Asia Emerging Markets.
