FINNS Bali, one of Asia’s most iconic beach clubs, has created buzz across the island with its “Something Big” teaser campaign: a bold guerrilla-style activation designed to spark curiosity ahead of the launch of FINNS Party Drinks.
Over the past month, mystery billboards appeared around Bali, featuring cryptic messages and subtle clues. The campaign gained momentum through influencer posts and Bali lifestyle pages, with the hashtag #SomethingBigBali quickly trending as locals and tourists shared sightings.
The reveal came this week with the introduction of FINNS Party Drinks, a new ready-to-drink range featuring three flavours: Passion Pop, Mango Bliss, and Citrus Breeze.
“Our objective with this campaign was to disrupt the market in the same way FINNS has disrupted Bali’s hospitality scene,” said Chris Loock, CMO FINNS. “We wanted intrigue, shareability, and a true sense of curiosity before unveiling FINNS Party Drinks.”
The drinks are now available through leading Bali retailers, including Pepito, Circle K, Mini Mart, Papaya, and Bintang Supermarket, with prices starting from IDR 27,500.
The campaign highlights included:
- Guerrilla-style billboards placed in Bali’s popular hotspots
- Secret influencer collaborations to drive organic buzz
- A dual-purpose strategy, unveiling a new FMCG brand while reinforcing FINNS’ bold marketing identity
FINNS Party Drinks also made an appearance at M Fest 2025 in Sanur, introducing the range to Mini Mart partners through live sampling and consumer engagement within a vibrant music and leisure setting.
For more information, visit finnspartydrinks.com and finnsbeachclub.com.
