Not every meaningful contribution to a community needs to begin with a grand gesture — sometimes, it can start with something as simple as a hotel stay. That is the idea behind Crowne Plaza Labuan Bajo by IHG’s participation in Giving for Good Month this September 2026, with the launch of its Stay for Good campaign, giving guests the chance to make a genuine difference without any extra effort on their part.
Throughout September, the hotel will allocate IDR 15,000 from every participating guest stay as a donation to Saab Shares, a local organisation working to support underprivileged children and low-income families across the region.
The funds raised through Stay for Good will go toward Saab Shares’ efforts to provide safe housing, part-time education and healthcare access for families who need it most. It is a reminder that support for basic needs, however incremental, has the potential to ripple outward — improving wellbeing and creating opportunity well beyond the individual families it directly reaches. Through the campaign, Crowne Plaza Labuan Bajo hopes to add its guests’ collective contributions to a much larger effort aimed at building a stronger future for communities in the area.
Speaking on the initiative, Rajiv Srivastava, General Manager of Crowne Plaza Labuan Bajo, reflected on how Giving for Good Month serves as a reminder that meaningful impact rarely requires a single grand act — rather, it tends to grow from many people taking the same small step together. Through Stay for Good, he explained, the hotel wanted to give its guests an easy way to become part of that collective movement and contribute something real to the community around them.
For Crowne Plaza Labuan Bajo, the campaign reflects something broader than a single month’s initiative. Taking part in Giving for Good Month fits into the hotel’s wider commitment to being more than a place to stay — positioning itself as an active participant in the community it calls home, and a contributor to the social fabric surrounding it.
It is a quietly powerful proposition: that a guest’s ordinary choice of where to stay in Labuan Bajo can, in its own small way, become part of something larger — helping build safer homes, better access to education, and stronger futures for families who need it most.
More information about the Stay for Good campaign is available at www.crowneplazabajo.com.
