Cross Hotels & Resorts has announced the signing of two new lifestyle hotels in Batam – Cross Batam The Mix and Cross Vibe Batam The Mix. Strategically located within The Mix, a 5-in-1 complex in Pasir Putih, Batam Centre, the dual-branded project will offer bold architecture, fun social spots and immersive experiences designed for modern travellers.
This exciting project, a development by PT MIG Putra Indonesia (PURI Group Indonesia and Rima Properties Group Malaysia), marks Cross Hotels & Resorts’ second venture in Batam. This highlights the brand’s increasing focus on Batam’s growth as a top regional lifestyle, leisure and MICE destination in Indonesia.
Strategically positioned near Batam Centre Point International Ferry Terminal and Hang Nadim International Airport, Cross Hotels & Resorts’ new hotels will serve a wide range of guests, from Singaporean weekenders to Gen Z and corporate travellers. With a blend of comfort, style and connectivity, guests can enjoy spa and wellness experiences, vibrant social hubs, family activities and productive corporate gatherings.
Cross Batam The Mix features large suites starting at 59-sqm, with stylish living spaces and fully-equipped kitchens, great for travellers who love extra room, comfort and sleek design. Right next door in the 23-story Iconic View Tower, Cross Vibe Batam The Mix presents a fun and modern getaway designed especially for younger travellers.
Harry Thaliwal, CEO of Cross Hotels & Resorts, shared: “This partnership is a proud milestone for our team and underscores the strength of our dual-brand strategy in vibrant destinations like Batam. We are honoured to collaborate with PT MIG Putra Indonesia on this visionary project. With Cross bringing our signature ‘Luxury by Design’ approach and Cross Vibe infusing youthful energy through ‘Stay, Chill, Enjoy’, we are confident that these hotels will redefine the guest experience and accelerate Batam’s evolution as a regional lifestyle and business destination. This deal reflects our belief in the immense potential of Batam and our continued mission to deliver owner value through meaningful partnerships.“
Wagiman, President Director of PT MIG Putra Indonesia, stated: “It is an honour and a privilege to cooperate with Cross Hotels & Resorts in developing The Mix Project. This collaboration marks a significant milestone, not just for our businesses, but for the guests, travellers, and communities we both serve. Together, we are combining our shared commitment to excellence, service and innovation to create truly elevated experiences. We look forward to a successful journey ahead, one that brings growth, opportunity and lasting impact.“
Evan Burns, Country Manager – Indonesia, Cross Hotels & Resorts, added: “These hotels are designed to become more than just places to stay; they’ll be places to gather, to celebrate and to experience Batam through a fresh lens. This expansion reflects our commitment to shaping meaningful guest journeys that go beyond the expected.“
These new hotels will begin welcoming travellers in phases from 2027, with all operations expected to be up and running by 2028. Prepare to witness an exciting new urban vision take shape in Batam!
For more information, visit Cross Hotels & Resorts’ official website.
