The Ascott Limited (Ascott), Official Hotels Partner of Chelsea Football Club, has launched Asia’s first Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta. The launch formed part of The Famous CFC Jakarta, the third edition of Chelsea’s international fan engagement event presented by Ascott. The unveiling was led by Chelsea legend and former England international Gary Cahill.
Held on 29 and 30 November 2025, the two-day event featured a series of fan-focused activities, including a fireside chat, meet-and-greet sessions, a pre-match party, and a live watch party for Chelsea’s match against Arsenal. Events took place across several Ascott properties in Jakarta, including Ascott Sudirman Jakarta, Citadines Sudirman Jakarta, and HARRIS Hotel & Conventions Kelapa Gading.
The Famous CFC is a global fan experience created by Chelsea Football Club to strengthen connections with supporters worldwide while supporting collaborations with international partners. As a flagship event in Ascott’s second season as Chelsea’s Official Hotels Partner, the Jakarta edition highlighted the strong and growing partnership between the two organisations.
Gary Cahill commented that Indonesia is home to some of Chelsea’s most passionate supporters, adding that the Chelsea-themed hotel suites offer fans a unique way to feel closer to the club, even far from Stamford Bridge.
Dan McEwan, Director of Partnerships at Chelsea Football Club, said the strong turnout in Jakarta demonstrated the success of the partnership with Ascott and their shared goal of bringing the club closer to its global fan base. He noted that the themed suites allow fans to experience the spirit of Chelsea beyond match days.
Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Another successful edition of The Famous CFC presented by Ascott, this time in Jakarta. The event underscores our commitment to delivering heartfelt, experiential travel moments for our Ascott Star Rewards members. As our partnership with Chelsea deepens, we are gearing up for the opening of lyf Chelsea London in 2Q 2026. With its bold, experience-led and community-focused concept, the lyf brand is set to capture the spirit of Chelsea and the energy of Stamford Bridge. This will be more than a stay; it will be a vibrant social living experience that brings the club’s passion to life. We look forward to welcoming guests to lyf Chelsea London at Stamford Bridge for an immersive experience that celebrates both the heart of London and the Blues.”
Asia’s First Chelsea-Themed Hotel Suites
For the first time in Asia, Chelsea fans can stay in dedicated Chelsea-themed hotel suites in Jakarta. At Ascott Sudirman Jakarta, The Legend Suite showcases the club’s history through memorabilia and bespoke design elements, offering an elegant stay that reflects Chelsea’s legacy and achievements.
At Citadines Sudirman Jakarta, The Bridge Suite recreates the excitement of match day with Chelsea-inspired décor, lighting, and enhanced audio-visual features. Designed as a two-bedroom suite, it provides an immersive experience for fans, families, and friends.
Both suites are now available for booking via Ascott’s official platforms.
Highlights from The Famous CFC Jakarta
The event began on Saturday, 29 November, with a fireside chat at Ascott Sudirman Jakarta, where Gary Cahill shared personal stories from his career and time at Chelsea. He later officially unveiled The Legend Suite alongside Philip Barnes, Country General Manager of Ascott Indonesia.
Over the weekend, Gary Cahill visited several Ascott properties across Jakarta, bringing the Chelsea spirit to each location. On Sunday, 30 November, he also took part in a community visit to ASIOP Stadium, hosting students from the Saraswati Learning Centre, a special needs school in central Jakarta. The session included arts and crafts activities and a football clinic, supporting inclusion and equal opportunity through sport.
Later that day, Ascott Star Rewards members attended an exclusive meet-and-greet at HARRIS Hotel & Conventions Kelapa Gading, followed by a pre-watch party. The event concluded at HW Livehouse, where around 250 supporters gathered to watch Chelsea take on Arsenal live, creating a lively and memorable finale to The Famous CFC Jakarta.
Further updates on Ascott’s partnership with Chelsea Football Club and future editions of The Famous CFC can be found on Ascott’s official website.
