Jakarta just played host to one of the biggest hospitality gatherings of the year! From February 10 to 13, 2025, Archipelago’s Commercial Summit 2025 brought together sales, marketing, and PR leaders from 143 hotels across Indonesia. Held at the Aston Kartika Grogol Hotel & Conference Center, this event was all about Purposeful Marketing: Driving Commercial Growth in a Digital World—a theme that couldn’t be more relevant in today’s fast-evolving hospitality landscape.
The summit started on a high note with a Welcome Dinner, featuring the much-anticipated Commercial Got Talent (CGT) competition. Think of it as a hospitality version of a talent show—where finalists from across Indonesia showcased their best performances, hoping to take home the ultimate CGT title at the Gala Dinner.
A Deep Dive into the Future of Hospitality. Day two was all about insights, strategies, and the latest trends in digital marketing, PR, and sales. Some of the industry’s biggest names took the stage, including:
🎤 Chris Legaspi (Archipelago’s CCO) – Sharing how “Purposeful Marketing” can drive commercial success.
📊 Joanne Cohen (STR) – Breaking down the latest hotel performance trends.
🌏 Louis Alfonso Kodoatie (Traveloka) – Discussing the future of travel across the APAC region.
💡 Jibril Malik (MG), Jerome Dela Cruz (HyperGuest), & Erwino Fially Kindangen (Tiket.com) – Talking about maximizing digital growth and market expansion.
From data-driven strategies to social media hacks, participants got a front-row seat to cutting-edge industry knowledge.
Celebrating Excellence in Hospitality
The summit wrapped up in style with an Awards Night, recognizing outstanding achievements from Archipelago’s hotel teams. Here are some of the big winners:
🏆 Best Social Media Performance: Aston Palu Hotel & Conference Center
🏆 Marketing Campaign of the Year: Aston Tanjung City Hotel
🏆 Best Outstanding Commercial Leader: Edo Damara – Aston Priority Simatupang Hotel & Conference Center
🏆 CGT Champion: Raja Nadira Shaheila Putri – Aston Inn Gideon Batam
More Than Just a Conference
Beyond the workshops and awards, the event featured:
🤝 Sales Blitz – A networking session connecting hotel sales leaders with key government agencies like Pertamina, OJK, and multiple ministries.
📢 PR Workshop & Media Connect – A chance for Marcomm & Sales leaders to learn from media experts and connect with top-tier publications.
What’s Next for Archipelago?
Archipelago continues to push boundaries in hospitality, and Commercial Summit 2025 proved to be more than just a conference—it was a launchpad for innovation, collaboration, and growth. With Traveloka, Tiket.com, MG, HyperGuest, and Tripbtoz backing the event, this summit set the stage for exciting new opportunities in the industry.
For more on Archipelago and its future events, check out www.archipelagohotels.com.
