Exploring global cuisine is a dream for many food lovers. From Western favourites to Asian specialities such as Thai, Chinese and especially Korean cuisine, international flavours continue to grow in popularity across Indonesia. In response, Archipelago, the largest hotel management group in Southeast Asia, introduces “60 Seconds to Seoul”, a pop-up dining concept that brings the authentic taste of Seoul’s street food to its hotels across Indonesia as part of the Archipelago Global Flavours Series.
Indonesia records one of the highest levels of interest in Korean culture worldwide. According to the 2024 Overseas Hallyu Survey released by South Korea’s Ministry of Culture, Sports, and Tourism (MCST) in collaboration with the Korea Foundation for International Culture Exchange (KOFICE), 86.3% of respondents in Indonesia showed strong interest in Korean culture, including its cuisine, lifestyle and urban trends.
Running from January to June, “60 Seconds to Seoul” offers a Korean dining experience inspired by Seoul’s vibrant street food scene. The programme is available across Archipelago’s hotel network throughout Indonesia, making Korean flavours easy to enjoy.
“We present 60 Seconds to Seoul as a pop-up culinary concept that brings the authentic taste of Seoul’s street food to our hotel network across Indonesia. This initiative is part of the Archipelago Global Flavours Series and will change every six months to highlight flavorful street food from different countries,” said John Flood, CEO of Archipelago.
With prices starting from IDR 38,000, guests can choose from a range of popular Korean street food dishes, including Tteokbokki, Korean Cheese Burger, Gangnam Hot Chicken, Soko Fish Taco and Kimchi Fried Rice, along with other savoury selections inspired by Seoul’s streets. The menu also features two desserts — Jeju Matcha Puff and Baesuk Pear — and four refreshing drinks: Sparkling Yuzu Honey, Shikyee Fizz, Maesil Mojito and Omija Cooler.
All “60 Seconds to Seoul” menu items are available for poolside dining, room service, and delivery through GoFood and GrabFood, making them accessible to both hotel guests and the general public. Through this initiative, Archipelago continues to create memorable food and beverage experiences while bringing the spirit of Seoul’s street food closer to Indonesia.
For more information, visit www.archipelagohotels.com and follow @archipelagointernational on Instagram.
